Mohammad Asad

My Story

Travel, run the way it should be — personally.

I'm Mohammad Asad, and I built LYX-AL-ASAD around a simple idea: the people I work with shouldn't have to explain themselves to a call centre, chase a booking reference, or hope the right person picks up their request. Every enquiry comes to me, directly, and stays with me from the first message to the moment you land home.

What sets my work apart is access: direct relationships with suppliers and organisers for some of the world's biggest sporting and cultural events — Formula 1, the Olympic Games, FIFA, UEFA and major music residencies — alongside a genuine, long-standing passion for luxury travel that goes well beyond booking flights and hotels. I've spent years learning which private islands are worth the deposit, which safari camps never double up a vehicle at a sighting, and which suite on which aircraft actually earns its reputation.

My background in accounts & finance still shows up in how I work — every itinerary and every ticket package is properly costed, transparent, and free of surprises — but the work itself is travel, end to end: sourcing, negotiating, and curating experiences that aren't available through a standard booking channel.

This is a remote, online business by design. It lets me focus entirely on sourcing the right access and the right experience for each client, wherever they are in the world.